Delivering sustainable innovations to improve lives.

We are a behavioral innovation practice using a mix of discovery, creativity and optimism to generate results that strengthen communities and transform lives.

What we do

We start with 'What if?' to unlock the power of possibility.

Our calling is to use imagination, ingenuity, and partnership to contribute to just and inclusive development and help ensure that the future is brighter for all.

Our mission
  • Possibility at work.

    We lead every project with a discovery mindset to find new ways to address problems and positively impact lives.

    See our work
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We partner for impact.

We build strong partnerships with clients and collaborators to implement, scale and sustain transformative initiatives.


  • Abt Associates

  • ARD

  • Bill and Melinda Gates Foundation

  • Child and Family Services (CFS), Hawaii

  • Chemonics

  • Cardno Emerging Markets

  • Deloitte Touche Tohmatsu

  • Dabur Pharmaceuticals

  • EPOS Health Management

  • FHI360

  • KfW Development Bank

  • The Heifer Project International

  • International Rescue Committee

  • Management Sciences for Health (MSH)

  • The Manoff Group

  • The Nature Conservancy

  • Options Consultancy Services


  • Save the Children

  • Tetra Tech


Collaborating Partners

  • Astar Advertising

  • Astrosarts International Marketing

  • Cycle Technologies

  • Girl Effect

  • Indusgeeks

  • J. Walter Thompson

  • Nam ER Technology

  • Nielsen Research

  • Spectrum Y&R

  • Unisocial Purplewood

  • Vihara Innovation Network-Asia